Thin Labels for Consumer Products:
Melrose produces labels for consumer products packaging. Typical consumer label categories include: cosmetics labels, vitamin supplement labels, food labels, and labels for point of purchase advertising.
 
Labels Materials for consumer products are typically
- 55 or 60 pound matte litho pressure sensitive paper (matte, semi-gloss or gloss). This is the most common label material for “dry” consumer labeling applications. The printed pressure sensitive paper is typically supplied with a UV clear coat.
- Kimdura and vinyl are the most common label material for “wet” consumer product applications (applications where the label can be expected to get wet while in use). Kimdura and vinyl when over laminated with clear polypropylene resists moisture much better than uv clear coated paper. Vinyl is somewhat less expensive than Kimdura, but Kimdura provides a better “look” in the most demanding full color applications.
Adhesives for consumer applications generally falling into the removable or permanent categories. If your surface is textured, or low surface energy (e.g., polyethylene, polypropylene). Melrose will recommend a special adhesive to meet those requirements.
Printing Technologies: Melrose will recommend the optimal printing technology (digital printing, screen printing, flexography printing) based on the requirements of your job. Screen and flexography printing processes can produce labels with spot pms colors as well as full color 4 color process images. Digital printing produces labels using either 4 or 6 color process printing.
- Digital printing is more appropriate when:
- When quantities or the amount of material required by the job is relatively small
- Number of printed colors increases, or the image is full color. (since no plates, or films are required)
- Exposure is indoor or limited outdoor life is expected
- Precise PMS color matches are not required (since digital printing is either 4 or 6 color process)
- Screen printing process is more appropriate when:
- Long term outdoor exposure is anticipated (screen printed inks resist fading)
- Quantities are low to moderate
- Number of colors is limited
- Color brightness, intensity, or special effects (e.g., metallic) are desired
- Label size is large
- Flexography printing is more appropriate when
- Exposure is indoor or limited outdoor life is required
- Quantities are relatively high
Finishing Options: Melrose thin label finishing options include:
- Die-cutting: Melrose can supply labels die-cut using tool free (digital, laser or water jet cutting), steel rule, or rotary die-cutting (large inventory of stock dies).
- Foil Stamping: Melrose can produce labels with decorative foil stamping (typically matte or bright silver or gold)
- Embossing
- Consecutive numbering or consecutive bar coding
- Supplied on rolls, sheets, fan folded or individually
For a full list of Melrose process capabilities click here.
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