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Copyright 2015
Melrose Nameplate & Label Co.  All Rights Reserved.
26575 Corporate Avenue
Hayward, CA 94545
800-826-7741
FAX: 510-732-3111
Why Choose Melrose?
Why Our Customers Choose Melrose – and Keep Coming Back

Our customers select us – and bring us their business again and again – because of the

  • Superior quality of our products

QUALITY
Melrose manufactures parts to the highest standards of excellence.  We drive our ever increasing quality by living the philosophy embodied in our ISO9001:2008 registration. Click here to learn more about Melrose’s Quality Philosophy and testing methods. 

Melrose has earned the trust of some of the world’s largest corporations by raising our quality above the industry norm.   
  • For L3 Communications we produced a 55”x60” switch with EL (electroluminescent) backlighting
  • We produced a 48”x54” switch with 60 fiber optic backlights for a company developing a hand-eye coordination trainer
  • We produced a dairy control panel that measured 24”x 48”.
RESPONSIVENESS
Melrose works very hard to meet urgent customer requirements.  We can quickly produce prototypes  {link to pg. 6} and we can usually meet whatever expedited delivery timeline is required.  Our three factories work seamlessly together.

  • For example:  One of Melrose’s Asia factories was producing a heat shield overlay with hundreds of air vent holes requiring a great deal of manual stripping.  Shortly after the first production run began, the customer realized that the temperature was causing the overlay to delaminate.  Within three days, Melrose’s Hayward factory engineered six adhesive alternatives and laser cut samples for evaluation.  The adhesive was changed and the part is back in production in Asia.  

  • For example:  Melrose acquired the decorative aluminum nameplate business of a gaming OEM by providing the scheduling flexibility the OEM’s business required.  Melrose can almost always find a way to get parts to a customer in a hurry.  We believe that fulfilling extraordinary customer requests is a cornerstone of our success.

WORKING “LEAN”
Melrose’s Hayward, California factory flourishes in today’s global market because it operates with a “lean” philosophy with respect to supply chain and costs.  We believe that the expenditure of resources for any goal other than the creation of customer value is a target for elimination. 
  • For example:  Melrose supplies graphic overlays and membrane switches to Emerson Electric’s Mexican factories.  Melrose earned this business by configuring Emerson Electric’s supply chain with Melrose to include “postponement” (i.e, delaying assembly of finished parts until the customer’s Kan-ban bin required filling).  Postponement and Kan-ban reduced Emerson’s inventory investment, obsolescence risk, and lead times.

  • Melrose can usually meet our customer’s cost objectives through the appropriate configuration of capabilities in our Hayward, California factory or one of our two world class factories in Asia.
Call us or e-mail us today and let’s talk about your manufacturing needs. 
For example: Intel’s System Division manufactured PCMCIA cards for computer OEMs.  Toshiba threatened to cancel  its contract with Intel due to poorly printed parts from another well know nameplate company.  Melrose constructed a class 10,000 clean room, produced quality parts, and took over the business.  Melrose later became sole source supplier to US Robotics (Megahertz) and Smart Modular Technologies, among and other card manufacturers, based on our reputation for quality.

For example: The world leader in recording studio consoles was unhappy with printing particulate in the overlays  they were buying from a major graphic overlay manufacturer.  The suspect supplier was unresponsive to the customer’s request.  They referred the customer to industry standard inspection standards instead of listening to the customer. Melrose rewrote the inspection standards, raised quality levels and became the overlay supplier.

For exampleIn the early days of the “Intel Inside” program, Intel’s Microprocessor Division could not get the correct shade of Intel blue printed on their Intel Inside logo labels using flexographic printing.  Melrose designed a roll-to-roll screen printing process that produced the Intel Inside logos with the desired color.

For example:  General Dynamics has stringent requirements for labels and nameplates used on military aircraft/ordinance.  When General Dynamics 
realized that the current vendor was certifying materials used incorrectly, they selected Melrose as their new supplier.  Melrose has "Build to Print" supplier of the year in 2009 and 2010
TECHNICAL KNOW HOW
Melrose has been in business for over 70 years, and employs more than 100 engineers in our three factories.  We rely on our accumulated experience and collective training to solve the most demanding problems. Melrose loves to be challenged!
For example:  A test equipment manufacturer was using a Melrose overlay on top of an injection-molded housing.  Beneath the housing was the PCB with LCD displays protruding through the housing.  The LCDs were resetting when the overlay experienced a static discharge.  Melrose engineered an ESD shield as a conductive print on the backside of the overlay, grounding the shield through a Z-axis conductive adhesive.

For example:  Melrose figures out a way to solve engineering problems that other companies say “no bid” to.  We love a challenge.  For three customers, we produced very large membrane switches that other manufacturers couldn’t handle.
800-826-7741
800-826-7741