Technical Solutions Through Expertise & Partnership

Updated May 3, 2024

Privacy Policy

Melrose Nameplate & Label Co. manages its website and offers a range of services. This page is dedicated to providing you with information about our policies regarding the collection, use, and disclosure of personal data when you utilize our services and our website, as well as the options you have regarding your data.

We utilize your data to enhance and optimize the services we provide. By using our services, you consent to the collection and use of information as outlined in this policy. Unless otherwise specified in this Privacy Policy, terms mentioned herein carry the same meanings as those defined in our Terms and Conditions, which are accessible from our website.

Types of Data Collected:

Personal Data: While utilizing our services, we may request personally identifiable information from you that can be used to contact or identify you (“Personal Data”). This may include, but is not limited to:

Email address, first name and last name, phone number, address, state, and region.

Additionally, if you opt-in to our, we may use your data to contact you via newsletters, marketing materials, and other relevant information. You can opt out of receiving these communications by following the unsubscribe link or instructions in any email we send, or by emailing us at info@melrose-nl.com.

Cookies and Usage Data

When using our website, we may collect Usage Data, including your IP address, browser type, pages visited, and other diagnostic information. This data is analyzed anonymously.

We use tracking cookies and similar technologies to monitor activity on our website and store certain information. Cookies are small files sent to your browser from our website and stored on your device. Cookies set by us are called first-party cookies. We may also have third-party cookies, which are cookies from a domain different than the domain of the website you are visiting, for our advertising and marketing efforts.

You can adjust your browser settings to decline cookies or receive alerts when they are sent. However, note that some features of our service may not function properly if you choose to disable cookies.

Examples of Cookies we utilize:

Session Cookies: We use session cookies to facilitate the operation of our website.

Preference Cookies: Preference cookies are used to remember your preferences and various settings.

Security Cookies: For security purposes, we utilize security cookies.

Service Providers

Third-party service providers may be utilized to assist in the analysis of how our services are utilized.

These third parties are granted access to your data exclusively to analyze our digital presence on our behalf and are bound by the obligation not to disclose or utilize it for any other intent.

Analytics

We utilize third-party service providers such as Google Analytics to monitor and analyze the usage of our website.  Online activity data collected on our websites may be used to advertise our products and services that may be of interest to you on third-party websites. 

Our service providers that deliver these advertisements are subject to their own privacy policies. To explore options for opting out of interest-based advertising, visit http://optout.aboutads.info/ or click on the AdChoices icon in an ad and follow the instructions.

You may also use the Network Advertising Initiative’s (NAI) Opt-Out Tool by visiting https://optout.networkadvertising.org/?c=1. Furthermore, you may download the Google Analytics opt-out plug in, available at https://tools.google.com/dlpage/gaoptout/, to prevent your data from being collected and used by Google Analytics. Moreover, there may be other tools provided by the publishing platform to enable you to opt-out. Opting out relies on information in the unique cookies placed on your web browser by our service providers, so if you delete cookies, use a different device, or change web browsers, you may need to opt out again.

Additionally, we may partner with websites such as Google, Facebook, or LinkedIn to display ads to you based on search terms you use on those websites. Please review the privacy policies of those websites for instructions on how to limit these ads. Please note that you may still receive general online advertising from us even after you adjust your ad preferences with certain web search engines or opt out of online advertising through AdChoices or the NAI tool. Such advertising, however, should not be based on online activity data or search term information.

Since we do not own or control these third-party resources, we cannot ensure that you will stop receiving our advertisements by using these tools or that such advertisements will not be based on online activity data or search term information, and we do not guarantee the functionality or availability of such third-party tools.

Many of the cookies used on our website can be enabled or disabled through our consent tool  or by disabling the cookies through your browser. To disable cookies through your browser, follow the instructions usually located within the “Help,” “Tools” or “Edit” menus in your browser. Please note that disabling a cookie or category of cookies does not delete the cookie from your browser unless manually completed through your browser function.

A growing number of browsers have adopted Global Privacy Control (“GPC”). The GPC is a technical specification designed to allow internet users to notify businesses of their privacy preferences, such as whether they want their personal information to be sold or shared for behavioral advertising purposes. Where required to do so under applicable law, our websites will honor GPC opt-out signals.

Google Analytics and Tag Manager

Google Analytics and Google Tag Manager are web analytics services provided by Google. Google Analytics tracks and reports website traffic, while Google Tag Manager is a tag management system used for analytics and tracking website traffic.

Both services monitor and track the usage of our Service, and the data collected is shared with other Google services. Google may utilize this data to personalize and contextualize advertisements within its advertising network.

If you prefer not to have your activity on the Service available to Google Analytics, you can opt-out by installing the Google Analytics opt-out browser add-on. This add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visit activity.

How Data Is Used?

Melrose utilizes the collected data for various purposes, including:

  • Provide and maintain our services.
  • Notify you about changes to our services.
  • Enable you to participate in interactive features of our website when you choose to do so.
  • Offer customer support.
  • Gather analysis or valuable information to enhance our services and website performance.
  • Monitor the usage of our website.
  • Detect, prevent, and address technical issues.
  • Provide news, special offers, and general information about other goods, services, and events that we offer, similar to those you have already purchased or inquired about, if you have opted-in to receive such information

Retention of Data:

Melrose will retain your data only for as long as it is necessary for the purposes outlined in this Privacy Policy. We will retain and utilize your data to the extent required to fulfill our legal obligations (for instance, if we are obligated to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

Additionally, Melrose will retain Usage Data for internal analysis purposes. Usage Data is typically retained for a shorter duration, except when it is utilized to enhance security or improve the functionality of our website, or when we are legally mandated to retain such data for longer periods.

Transfer of Data:

Your information, including Personal Data, may be transferred and stored on computers outside of your jurisdiction, where data protection laws may differ.

If you’re located outside the United States and provide information to us, please be aware that we transfer the data, including Personal Data, to the United States for processing.

Your consent to this Privacy Policy implies your agreement to this transfer.

Melrose will take all reasonable steps to ensure your data is treated securely and in accordance with this Privacy Policy. We won’t transfer your Personal Data to any organization or country without adequate controls in place, including data security measures.

Disclosure of Data Legal Requirements:

Melrose may disclose your Personal Data in good faith belief that such action is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of Melrose Nameplate & Label Co.
  • Prevent or investigate possible wrongdoing in connection with the Service
  • Protect the personal safety of users of the Service or the public
  • Protect against legal liability

Security of Data

The security of your data is important to us, but it’s essential to remember that no method of transmission over the Internet, or method of electronic storage, is 100% secure. While we endeavor to utilize commercially acceptable means to safeguard your Personal Data, we cannot guarantee its absolute security.

Additionally, Melrose will retain Usage Data for internal analysis purposes. Usage Data is typically retained for a shorter duration, except when it is utilized to enhance security or improve the functionality of our website, or when we are legally mandated to retain such data for longer periods.

Your rights

Melrose aims to facilitate your ability to manage your Personal Data. If you need to update or remove your data, please contact us for assistance. If you wish to know what Personal Data we hold or request its removal, please reach out to us.

You have the right to:

  • Access and receive a copy of your Personal Data
  • Rectify any inaccurate Personal Data
  • Request the deletion of your Personal Data

You also have the right to data portability. Please note that we may require identity verification before processing such requests.

Changes To This Privacy Policy

Our Privacy Policy is subject to periodic revisions to ensure accuracy and compliance. Any changes will be posted on this page.

We’ll also notify you via email and/or through our Service before implementing any updates. Please review this page periodically for changes. 

If you have any questions about our Privacy Policy, feel free to contact us.